How do we create valuable stories in marketing? I learned new things from here and it has made me interested in some topics. This is a clever way to see and test the great value of the entire courses. Love it. The lessons are short and to the point, but every link in the text is gold! 6. The ranking system is a good add on. I loved this course! We use cookies to provide you with the best experience on our website. Human Beings Seek Meaning: To prevent our brains from becoming overwhelmed, humans have become expert pattern-making machines. 20 April 2020 - Cannes Lions today introduces Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. Katherina is a creative director at Superunion in the UK. The course was more insightful than this comment. Very nice simplified content, very informative and useful! It's amazing how so little information like this introduction can teach you a lot, now imagine if you buy the whole courses? The Power of Storytelling: In 2006, the New York Times Magazine journalist Rob Walker set out to quantify the power of storytelling. The best of it? learned some fun things and about to take the Behavioural Science course now. Through this sample course, you can explore a taste of lessons on Storytelling, Digital Marketing, Creativity for Business, Marketing Strategy, and Behavioural Science. A member of the Advertising Hall of Fame, Keith has been referred to as the industry’s “soft-spoken visionary” by Advertising Age, which in 1999 named him one of the 100 most influential figures in the history of advertising. So, how does that work? I am really interested in the strategy course by WARC. I enjoyed it. This was an amazing read specially the nine enders. We’ve hand picked some of the more simple lessons and questions so you can get a good understanding quickly, the full courses go into more depth and detail and select questions are marked by real tutors. We have selected 10 lessons our full Cannes Lions online courses to create a bespoke creativity course just for you. Gives important information collected from the other full courses. 20 April 2020 - Cannes Lions today introduces Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. Welcome to the Cannes Lions Sample Course. It was too short. The sample course has also sparked a great interest to possibly purchase a full course. This is a very pleasant way to learn a few facts; to experience what on-line education could be like if providers were more thoughtful; and to feel rewarded and satisfied. Overall a great course! Have already taken the other courses but if you haven't then this is a good short taster. Below are the 10 lessons we have picked to share with you, we’ve chosen the easier questions too, so you should be able to pass this with flying colours. It's an interesting way to know about the each course. Highly recommend the full length ones. You really get to know what's the deal and make your decision whether you should take it or leave it. Insightful courses, would definitely recommend! Fantastic sample course. Short and crisp content, Nice overview of other courses contents. In the full paid courses you’ll have harder questions as well as 24/7 support from tutors. Activity will … This will include lessons from the likes of Rei Inamoto, Keith Reinhard and Debbi Vandeven, on topics such as Creative Effectiveness, Strategy, Storytelling, Behavioural Science and Digital Marketing. Would love to take the whole course one day. Great introduction to the dept of marketing even if you are beginner. Welcome to the Cannes Lions Sample Course. Amazing exercises with storytelling. You learn easy, fast and just want to know more and more. Ask if they're crazy enough." I highly recommend!! Do market it well. This is a very good initiative. She is a passionate advocate for effectiveness and firm believer in the importance of rallying the entire advertising ecosystem around the cause. Especially for creatives who believe that its just there so-called talent that makes the difference. We Are All Born Creative: Creativity requires the playfulness and absence of self-judgement inherent in young children. Found this course to be on too many subjects and not as interesting as the paid courses. Cannes Lions has launched digital education platform ‘Lions Live,’ weeks after organizers called off this year’s event.. Enjoyed the learning, totally different from what I was expecting but in a good way! A great introduction to all the Cannes Lions Master Classes. Even if you're starting your advertising career or you're a senior professional, this course will help you a lot with great lessons of the key fields you need to get more involved with to go further in this creativity path. Activity will build to a peak during the original dates of the Festival of Creativity, 22-26 June. Bravo! The range of Cannes Lions School modules addresses specific development needs for creative specialists and provides more general creative education for other marketing professionals. Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. It is the only truly global meeting place for branded communications professionals, setting a … So glad I signed up! Short videos & case studies plus quizzes. : Applying a “psychological solution” can solve a problem at a far cheaper rate than an “engineering solution”. Access is totally free and you simply need to register your details to join us this June. Good preview about what the full courses offer. I really enjoyed having this course. This simple course gives you easy access in the marketer’s world. Cannes Lions is launching Lions Live, a curated digital experience for the entire global creative community, taking place from 22 to 26 June 2020... 17 Jun 2020 BREAKING: Cannes Lions … The Work — the subscription-only archive of more than 200,000 Lions campaigns and 1,600 Festival talks — will be made freely accessible to all throughout the original Festival week, providing access to case studies and inspiration to help fuel ideas and creativity. I enjoyed how the test questions involved being able to see other answers when it came to the open ended ones. Includes videos, articles and questions too to ensure we have understood the topic. I thought there was a lot of great material in this course. Over 15,000 delegates from around 100 countries attend the Festival, making it the only truly global meeting-place for branded communications professionals to connect, share and discover. It's a really brief course, let you know the basics so you can start knowing some terms and basics about, the good thing is all linked with good sources and top creative work. Amy is global Chief Strategy Officer at VMLY&R. Cannes Lions introduces Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. The course is more of a teaser of other paid courses on the platform. Great Course. It was concise, engaging, and a nice introduction to a variety of topics. Cannes Lions today introduces Lions Live, a digital education, inspiration, and networking experience that will run throughout June under the Its very good for refreshing some stuff, and let you wanting learn more abut it. Each course uses Cannes Lions award-winning work from around the world, with real world career-boosting concepts and case studies taught by top creative leaders, including: Rory Sutherland, Trevor Robinson OBE, Amy Winger, Keith Reinhard, Debbi Vandeven and many more. These are practical courses created for the creative industry, by the creative industry. Keeps you motivated. Activity will build to a peak during the original dates of the Festival of Creativity from 22nd - 26th June. Short and sweet. Activity will build to a peak during the original dates of the Festival of Creativity, 22-26 June. Click here for more info. Affectionately known as the Wiki Man and self proclaimed fat bloke at Ogilvy, Rory is an award winning ‘behavioural impressario’ and a natural at communicating new ideas. Also it's very intuitive and dynamic. Keith Reinhard is Chairman Emeritus of the DDB Worldwide Communications Group, Inc., one of the world’s largest and most awarded advertising agency networks. Diversity is Key: Businesses run by culturally diverse leadership teams are more likely to develop new products, and deal better in overseas markets. Nice also the idea of showing how the courses work. If you want to be able to sell anything to anyone you need to understand Storytelling. I loved it! Definitely motivating to buy some of other courses, An excellent introductory course on advertising, This is an excellent sample course that gives you an introducción to the most important points of the advertisement business, A little helpful and fun course on many different aspect in advertising. This course helps to remove all the obscurity from brain and offers a new perspective to see the world. 2. Hugely engaging and simple to learn. Great sneak preview into several courses! The sample course was very interesting. Gives excellent insights and case studies about creativity, marketing, storytelling, social media, and more. Welcome to the Cannes Lions Sample Course. Ample examples, lucid language and simple explainations. It's a great introduction to all the courses able in the platform, If you cannot handle tasting the tip of the icing, just go ahead with the full courses because I cannot wait to commence full courses. It's a satisfying preview of tones of projects, information waiting for you. Just bought the creativity for the business course :). Learn why people do what they do and how to influence them, How to influence people to love your brand and buy your products. Loved the case studies. Sample course is really easy if you are someone seasoned. So much to learn. Cannes Lions and 42 Courses have created my favorite platform to learn. A marketers guide to creating a brilliant marketing strategy. As a sample and preview for what I can expect ahead it did a good job. What does ‘diversity’ actually mean in business? Simple and interesting to give basic overview of the other paid courses. Que ce soit ceux du cinéma ou de la publicité. Fundamental lessons to be a strategic and creative idea person.